Operating in 95 countries, Upfield is the world's largest plant-based consumer packaged goods company, and popular brands such as Flora, Blue Band, Stork, Becel and I Can't Believe It's Not Butter!
The site needed a very specific contact functionality, to connect customer enquiries directly to their customer care team. This needed to be available in over 40 languages, connecting the global brands within the Upfield group.
Organic sessions increase 28.5%
Average session duration increase 6.78%
Decrease in bounce rate -4.62%