Simple Skin Social
Design, social, concepts, tumblr, bold, teens, content creation, animations, gifs.
Simple are a skin care brand, that wanted to appeal to a younger target market. The plan was to create a social area where teens can share tips and stories about their skin troubles.
When Skin Social was launched Simple partnered with Zoella, a very popular teen vlogger. There was a launch campaign, to find teens to create content and promote the Simple brand on Skin Social. Working closely with a copywriter I created the overall look and feel for Skin Social, along with the first 20 pieces of content for launch.